Cricket Bill Payment and Financial Services Kiosk
Objective:
Cricket needed a bill payment solution which would provide 24/7 service for the under-banked and unbanked segment of their customer base. In the US, over 30% of the population is unbanked, and the growing Hispanic customer base comprises the largest portion of this target market.
The solution would be located in convenience stores such as Circle K and ExxonMobil and it would take cash and debit cards. It would need to be multi-lingual (English and Spanish) and the interface would need to be intuitive and quick to use.
The machine needed to be very secure, and at the same time, easy to service by cash pickup or service technicians. Transactions would be posted in real-time. Additional e-services would also need to be provisioned.
Solution:
Infotouch and KIOSK designed and delivered the Cricket financial services kiosk. This kiosk met all of the criteria described above and has been deployed in over 200 locations.
Additional success criteria that has emerged over time include:
- Increasing the foot traffic to the store.
- Introducing additional incremental revenues to the store through the new E-services offered to the customers.
- Introducing a sales lift of in-store products that are featured on the kiosks (coupons, media screen, etc.).
- Directing some of the cashier traffic to the kiosk for applications such as Cricket bill payment, Prepaid PIN.s, and Lottery.
For more information please call 1-800-509-5471 or send us a request for more information.