Acquire and retain loyal customers

Loyalty cards provide a cost-effective method to optimize customer relationships and increase revenue. Retailers who implement loyalty initiatives attract new members, build brand loyalty and improve customer retention.

• Retailers increase existing customer’s spend with targeted promotions and cross-channel up-selling and direct their purchases to higher margin items.
• Customers welcome the self-service convenience of in-store sign up, targeted notices of upcoming promotions, sales and events, as well as easily updating their customer profile information.

Engaging customers in a loyalty program makes smart business sense for retailers committed to serving their customers and achieving revenue goals. Per the Journal of Consumer Marketing, loyalty program members visit a business twice as often and spend four times as much money (on average). Additionally, loyalty cards provide retailers with valuable long-term customer communication and feedback tools; providing actionable data to anticipate, measure, and reward individual buying behaviors.