Self-service ordering boosts sales & convenience
Retailers are leveraging order entry self-service platforms to improve the customer experience, reduce transaction costs and boost sales revenues. Self-service ordering can be combined with menu / queue digital signage and complimentary applications (loyalty, recipes, and promotions) to transform repetitive order processes into more efficient and profitable transactions.
- Consistent presentation of sales, promotions, and up-sell prompts combine to increase departmental revenue. Notably, results from a 200 unit self-service grocery store chain deployment cited a 3% increase in department order sales volume with 33% higher spend rates per order.
- Labor and transaction cost savings are realized through improved order management flow and independent sales transactions.
- Self-service control tied to customers driving their own order content and flow can increase engagement. A 2009 independent analyst survey on consumer opinions of self-service shows the following trends:
- 30% want more options
- 50% indicate their use of self-service options has increased in the past year
- 52% are comfortable using self-service technology
- 70% expect businesses to offer self-service options
While KIOSK doesn’t ever see the complete elimination of personalized customer service, retailers can gain from this significant shift in consumer acceptance of self-service ordering.